Privacy policy

Privacy Policy

Last updated: October 31, 2024

This Privacy Policy describes how Lu and Home (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from luandhome.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Contact details including your name, address, phone number, and email.

• Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.

• Account information including your username, password, security questions, and other information used for account security purposes.

• Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our Site and Services, such as Shopify.

• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.

When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

How We Use Your Personal Information

We use your personal information for the following purposes:

Providing Products and Services

We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, send notifications related to your account, purchases, returns, and exchanges, or other transactions. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.

Collection of Phone Numbers for SMS Marketing

We may collect your phone number for the purpose of providing you with SMS (Short Message Service) updates, promotions, and other marketing-related messages. By providing your phone number, you are expressly consenting to receive such communications from us in accordance with the Telephone Consumer Protection Act (TCPA).

Opt-In Language on Intake Forms

When you provide your phone number on our intake forms, you must affirmatively opt-in to receive marketing and promotional text messages from us. By checking the appropriate box and submitting your phone number, you are consenting to receive SMS communications from Lu and Home. Your consent is not a condition for any purchase. You can opt out at any time by replying “STOP” to any message you receive or by contacting us directly.

Privacy of Your Phone Number and SMS Consent

Lu and Home does not sell, rent, or share SMS consent or phone numbers with third parties or affiliates for marketing purposes. SMS consent is only used for direct communication from Lu and Home and is never shared externally, including with service providers, for advertising or promotional use. Your SMS subscription information is only used for transactional and promotional messages directly from Lu and Home and will never be distributed externally for advertising or promotional purposes.

SMS Terms & Conditions

By opting into SMS from a web form, checkout, or other medium, you agree to receive SMS messages from Lu and Home. These may include order updates, promotional offers, appointment reminders, and customer service notifications.

Message frequency may vary. Message & data rates may apply.

• To opt out at any time, text STOP to cancel.

• For assistance, text HELP or contact us at hello@luandhome.com.

• Visit our Privacy Policy and Terms of Service for full details.

How We Use Your Phone Number

We will use the phone number you provide to send transactional messages, including order updates, shipping notifications, or customer support communications, and marketing or promotional messages. Your consent to receive marketing messages is not a condition of purchasing any goods or services from Lu and Home.

Opt-Out and Your Choices

You may opt-out of receiving SMS messages from us at any time. To stop receiving marketing-related text messages, reply “STOP” to any SMS message you receive from us or contact us using the contact information provided below. After opting out, you may still receive non-promotional text messages related to your account or transactions.

Lawful Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), the lawful basis for collecting and processing your data depends on the interaction:

• For marketing communications, we rely on your explicit consent.

• For fulfilling your orders or providing services, we rely on contractual necessity.

You have the right to withdraw your consent at any time by contacting us.

California Residents (CCPA)

Under the California Consumer Privacy Act (CCPA), California residents have the right to request:

• Access to personal information collected about them.

• Deletion of that personal information.

• Opting out of the sale of their personal information.

To exercise these rights, please contact us using the information below.

Third-Party Service Providers

We may use third-party service providers to facilitate the delivery of SMS messages. Your phone number may be shared with these providers solely for the purpose of sending SMS communications. We will ensure that these providers are compliant with relevant privacy laws, including the TCPA, GDPR, and CCPA.

Data Retention

We will retain your personal information, including your phone number, only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Once these purposes have been fulfilled, your data will be securely deleted.

Security and Fraud Prevention

We take reasonable administrative, technical, and physical measures to safeguard your personal information from unauthorized access, disclosure, or misuse. However, please note that no method of transmitting or storing data is completely secure, and we cannot guarantee absolute security.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at hello@luandhome.com or contact us at 3008 Franklin Avenue, Waco, TX, 76710, US.